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Our Counselors

Hallock Luce IV, President
In 1979, Hal Luce graduated from Ithaca College. As a student, he did a six-month internship at Utica Mutual Insurance Company, and discovered that he liked the business.

Anxious to learn all the ins and outs of the insurance business, he made a decision to start his career as a producer. He sold all lines of property and liability insurance—homeowner’s, auto and business policies.

In 1991, Hal became president and owner of Lupton & Luce. “I knew from my father’s experience and mentoring that a local independent agent’s responsibility is to match up our promises to customers with superior service. And I knew that in order to do it, you had to have a team of service-minded people who care,” he says. With that in mind, Hal Luce has continued to build on the agency’s heritage of quality. Lupton & Luce ranks as one of the top independent agents on Long Island. The agency has 18 employees today servicing over 4,000 customers.

As an added benefit, the agency is authorized to conduct the NYS Safety Program for Defensive Driving course, and is certified to conduct the TIPs Program (Training for Intervention Procedures) for alcohol servers.

Hal Luce explains the Lupton & Luce commitment: “Our challenge every day is to make sure we meet the changing needs of our clients and do it in a way that clearly demonstrates how much we really care.”

Mark A. Patrick, LUTCF

Mark A. PatrickMark specializes in mid- to large-size commercial accounts and insurance programs for volunteer fire districts, and is also an experienced life insurance and personal property and casualty insurance counselor. He joined Lupton & Luce in 1993 after seven years as sales manager for Allstate.

He holds a degree in business administration from Merrimack College, and is
a certified TIPS (Training for Intervention Procedures) instructor for Health Communications, Inc.

Mark lives in Jamesport. He is married and has a daughter.

Kenneth E. Rendeiro, CIC

Kenneth E. Rendeiro, CICKen came to Lupton & Luce in 1991 after ten years as sales manager for a major insurance company.

He is an all-round professional specializing in commercial insurance counseling but also experienced in personal property and casualty insurance, and life and health insurance. Ken holds a Certified Insurance Counselor (CIC) designation. completed courses in business administration at C. W. Post

He is married with one son, and lives in Mt. Sinai.

Michael R. Luce

Michael R LuceMichael joined us in 2015 becoming the third generation of the Luce family to provide insurance services for Lupton & Luce customers. He brings a special advantage to his clients because he is qualified to meet their needs for both property and casualty insurance and life insurance.

With his background as a professional counselor, he is committed to helping individuals and families obtain proper insurance coverage for their homes and personal belongings; and for their financial futures. He also specializes in meeting the needs of small business owners and their companies. Michael attended Suffolk Community College and worked briefly in the nursery and landscaping business before embarking on a career in insurance.

He resides in Riverhead.

Contact any of our counselors here.


Hallock “Bud” Luce 3rd (1921-2012)

Hallock “Bud” Luce 3rdBud Luce had a long and distinguished career in the insurance business.

In 1947, he joined agency founder Edmund Lupton as a sales and service representative. In just three years, Mr. Lupton made him a partner and The Lupton agency became Lupton & Luce. When Edmund Lupton died in 1959, Bud assumed agency management responsibilities. He turned his focus on building a knowledgeable and loyal employee team. After 65 years with the agency, Bud passed away on April 18th, 2012.

We continue to follow Bud’s lead. We are growing our business through referrals and superior customer service provided by dedicated employees.